DIGITAL MARKETING FOR A BEGINNER
Digitalization of the world is something very common these days. Owing to the world going digital due to the Covid 19 Pandemic, digital marketing is seeing a rise in demand. Here is an easy guide on digital marketing.
Digital Marketing is propagating sales of ideas or products through the electronic medium. It can also be through the web or internet.
Digital Marketing came into existence around the early 1990s.
Since the world is now on a spree of digitalization, executing plans and ideas online has become a comfortable mode of work for a person. For most businesses, digital marketing is one of the integral parts. Businesses can anyhow manage without digital marketing but as time passes, digital marketing becomes very essential.
High levels of uncertainty have been a great cause of concern for many business firms. In order to fill the gap of lack of marketing, digital marketing plays a vital role.
Importance of SEO
Search Engine Optimization (SEO) is an essential part of digital marketing. It optimizes your website to get top ranking whenever a Google search is done. Whenever you do a Google search, the results you come across are what you call SEO. Most digital marketers follow the policy of On-page SEO. Under this method, the right keywords are used will well researched analysis. Keywords are the hero of this type. Under Off-page SEO, internal and external links are used to highlight your page. The third component is the Technical SEO where you focus on the minor details of your website.
Content Marketing:
Content Marketing is about delivering value to the consumers through engaging and informative content. It helps in growing the page. You could do blog posts and post videos to entice the buyers. You must have catchy headlines because that’s the first thing the buyer would see.
Social Media Marketing:
Social media marketing is definitely a food for thought as it optimizes all your content on social media. You could brand your content accordingly and gain more reach. You could market on apps like Instagram, Twitter, YouTube or any other medium of your choice.
Using creative ideas will help in engaging audience and increase followers and sales. Have a call for action post to help gain your preferred reach.
E-mail Marketing:
E-mail marketing is a nice way to communicate with your consumers. It should be informative than just a regular spam. Try out welcome emails, newsletters, blog posts etc on your emails to connect well.
B2C Marketing and B2B Marketing
These are very common words we hear in our day-to-day life. B2C marketing stands for business-to-consumer. Most top-notch companies use B2C to cater their needs. cater their products to consumers. Companies like Apple, Tesla and Nike go forward with B2C marketing.
B2B marketing stands for business-to-business. Companies under this case use other businesses to sell their product. Examples are Flipkart and Oracle.
Above are some beginner tips for being a good digital marketer. Get yourself familiar with all these terms and get ready to rock the world with your digital marketing skills.
Have a look on the followinghttps://www.youtube.com/watch?v=DK2d8BBoBG4
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