BCom.( H) Vivekanand Institute of Professional Studies

 

BCom.( H) Vivekanand Institute of Professional Studies

 

ABOUT THE COLLEGE

Vivekanand Institute of Professional Studies is a private college in Pitampura, New Delhi. The college is recognized by Bar Council of India and was established in the year 2000. It is in affiliation to the Guru Gobind Singh Indraprastha University approved by AICTE and Accredited Grade ‘A’ by NAAC. This institute offers undergraduate and postgraduate education in the field of Law, Business, Media and Information Technology in 7 and 2 courses respectively.

VIPS since its establishment has strived to provide the best education to its students where they can construct a vision of wisdom and knowledge. The college has always aimed to provide education under highly qualified and experienced faculties and also has a great placement cell which provides excellent career opportunities to the students.

 

ABOUT VSBS

Vivekanand School of Business Studies (VSBS) offers a Bachelor’s Degree in Commerce. VSBS has made a sincere attempt to impart value added training programs to increase skills among the young management graduates in ever evolving technology.

 

ABOUT THE COURSE

The Bachelor’s in Commerce (BCom. (H)) is 3 years (6 semesters) undergraduate honours programme. In this programme students are provided with in-depth knowledge and taught extensively along with a specialisation in a particular subject which makes it different from BCom.

During the course students cover various subjects in the fields of accounting and commerce, banking, taxation, finance and insurance. BCom (H) is the best course for students pursuing CA and CFA.

 

VISION

The vision of this course is to cater to the needs of commerce aspirants and to equip the students with knowledge to pursue professional studies by developing holistic and value-based approach among the students in the field of commerce.

 

OBJECTIVE

The objective of this course is to instil knowledge in the students and capability of understanding the business world and its complexities. It aims to develop the ability and competence towards problem solving approach and the issues attached to the business world.

The BCom. (H) graduates has a lot of employment opportunities as a Chartered Accountant (CA), Company Secretary (CS), Chartered Financial Analyst (CFA), Business Accounting and Taxation (BAT), Certified Management Accountant (CMA), Actuarial Sciences etc.

 

COURSE DETAILS

The given below are the details of BCom. (H) course including the eligibility, admission criteria, duration, fee structure and total seats.

·       Mode:                                               Full-Time

·       Duration:                                          3 Years

·       Offered by:                                      Guru Gobind Singh Indraprastha University

·       Fees:                                                   INR 2.48 Lakhs

·       Intake Capacity:                               180 seats

 

ELIGIBILITY CRITERIA

A candidate eligible for admission to the 3-year BCom. (H) undergraduate degree course must have passed the Intermediate Examination (10+2) of CBSE in five subjects (one language and four elective subjects) or any other equivalent examination.

 

ADMISSION PROCESS

·       The candidates must apply through GGSIPU CET for the admission to any of the courses offered by VIPS.

·       The candidates who meet the minimum eligibility criteria is then required to attend the counselling session for further screening process.

·       The candidates who qualify IPU CET are only eligible for the admission in the college.

 

VIPS RESERVATION

VIPS provides reservation to all eligible candidates based on the merit secured in IPU CET. Seats are reserved as per the norms set by the Government of India and are as follows:

·       Among the total number of seats, the 85% seats are reserved for the Delhi Region Candidates i.e., those who have passed their qualifying examination from any school/institute in Delhi NCR.

·       Other 15% seats are reserved for the Outside Delhi Region students i.e., those who have passed their qualifying examination from any school/institute outside Delhi.

 

DEPARTMENT OF BCom. (H)

The department of BCom. (H) allows students to get a proper exposure to the latest developments in the corporate world by giving them proper training and skill enhancement course which imparts them practical knowledge in the field of commerce.

FACULTY OF BCom. (H)

The course faculty is known for his highly qualified, dedicated and hardworking professors always willing to work for continuous improvement and growth of the students. Students and faculty work constantly to update their knowledge and share areas of interest about daily news updates on a weekly basis.

 

ABOUT THE PLACEMENT CELL

The objective of the placement cell of VSBS (Vivekanand School of Business Studies) is to provide the best career opportunities to the students in the field of Commerce. The Placement Cell takes up the task of ensuring that the students get proper exposure through rigorous training and internships. The cell is responsible to discover the interests and skills of the students.

The college has the best placement records due to highly reputed companies visiting the college which are Amazon, VISIONTEK, Concentrix, Tommy Hilfiger, Jaro Education and much more.

 Admissions Process 

Admission to different programs is based solely on the results of IPU CET. The students are named according to their All-India Rank in IPU CET exam. The University organizes two levels of counseling to complete the admissions process.

Management Quota

According to GGSIP University regulations, the management quota fills 10% of the seats in each course on a merit basis. For Management seats in top Law colleges of IPU University, Please contact your nearest GKWORKS branch.

For more information, you can contact us at info@gkworks.in or call 9643362320 to Schedule an appointment or Contact your nearest branch now.

 

 

 

 

 

Computer Science and Engineering at Bhagwan Pashuram Institute of Technology

 

Computer Science and Engineering at Bhagwan Pashuram Institute of Technology

 The highly proficient faculties over the department of Computer Science and Engineering aims to provide quality education to students in the field of technology. They focus on the technical, managerial and social skills with in the students, to ensure overall personality development. They provide industrial experience to students, so that they can apply there learning on practical grounds. This helps students bridge the gap between academic and industrial world. Also, department has associated with IIT Bombay and IIT Delhi as a remote learning center.

The main concern of department is to benefit students in all terms. For students to develop research based mind set, multiple societies have been set up with in the college establishment. These societies motivate students to pursue there research and higher studies. Also, help them to publish there work over national or international platforms. There is significant growth in the placement record of the college. The number of students getting placed in reputed organizations post completion of there degree is increasing tremendously. This is giving immense pleasure to the department.
Over here we work as a team, to take the department over new heights of success and honor. We resolve to prepare for upcoming challenges.

VISION

In the field of computer science and engineering, we want to emerge as a center of excellence. We want to groom our students in such a way that they become sound professionals. For this we are going to provide them with strong conceptual and technical knowledge.

MISSION

1.    To ample our students with strong conceptual knowledge, must produce qualitative research and experience. We want to lead our pupils to become quality professionals.

2.    To develop healthy competitive environment among students. So that they can serve as ethical software expert.

3.    Stakeholders would be facilitated with exposure of interaction with industries. In this way they would get benefited.

4.    Faculties would be prompt to groom themselves with upcoming technologies, also adhere new and innovative teaching and learning practices.

 

Program Specific Outcome
The student will have following program Specific Outcomes after the accomplishment of computer science and engineering program:

·       Foundation of computer system: This means to get potential to understand mathematical science principles. So that they can analyze and give solutions to real life problems like an expert.

·       Proficiency in Software Development Skills: This means being able to apply new concepts using programming languages and open source platforms to build new innovations. For this one has to enhance with new techniques and skills.

·       Successful Career and Entrepreneurship: Getting ability to go ahead in innovative career and becoming entrepreneur professionally. They are going to benefit society with there good communication and leadership skills.

 

Program Educational Objectives
PEO1: It is to proclaim a strong foundation in the field of applied science and mathematics. Also, crystal clear concepts of engineering fundamentals.
PEO2: To be able to tackle, analyze and solve real life problems logically.
PEO3: Being able to use the skills in computer science and engineering field to design and build products with creative solutions to the problems.
PEO4: Pupils acquire strong self-confidence and lifelong learning skills. Get inculcated with ethics, communication, teamwork and impart leadership qualities.
PEO5: To excel pupils with excellence in form of computer professionals or victorious entrepreneur. To provide them with quality education for there higher studies.

Program Outcomes
Computer Science and Engineering Graduates will be skilled in terms of:

·       Engineering Knowledge: This includes knowledge of mathematics and science, understanding of engineering fundamentals.  With engineering specialization pupils are able to give solutions to complex engineering problems.

·       Problem Analysis: This is the key skill as to identify, formulate and to do review research. As a consequence complex engineering problem would be analyzed using first principles of natural sciences, engineering sciences and mathematics.

·       Design/ Development of Solutions: Skill to design solutions to complex engineering problems. Skill to design system processes or components keeping cultural, societal and environmental considerations along with other considerations like public health and safety to meet required needs.

·       Conduct investigations of complex problems: Using knowledge based on research leads to the valid conclusions. Research method includes design of experiments, to analyze and interpret the data, for synthesis of required information.

·       Modern tool usage: Skill to design, choose and apply suitable resources, techniques and modern IT and engineering tools which include prediction and design to complex engineering activities, along with knowledge of limitations.

·       The engineer and society: Reasoning outcome acquired from the contextual knowledge has to be applied for the benefit to society. All the societal, health, legal and cultural issues and all other responsibilities would be evaluated which are relevant to professional engineering practices.

·       Environment and Sustainability: Professional engineering solutions leads to development. Its practices are impact to society and environment. The key is to understand the need and to demonstrate the knowledge of sustainable development.

·       Ethics: Applying ethical principles and performing and understanding the professional responsibilities, ethics and norms of engineering practices.
Individual and team work: As an individual or as a member in diverse team, have to function effectively. Also, has to be productive in multi-disciplinary settings.

·       Communication: Communicating effectively with engineering community and society is important. To establish this, one has to comprehend and write effective reports, make effective presentation and design documentation. There must be give and take of clear instructions.

·       Project management and finance: Knowledge and understanding of the management and engineering principles is significant as one can apply these to own work, or as a member and leader in a team. Even to manage projects and in multi- disciplinary environment these are significant.

·       Lifelong learning: In the broadest context of technological change, the ability to engage in independent and life-long learning is important. One must realize the need and should prepare.

HOW MUCH IS MY WEBSITE WORTH?

 

HOW MUCH IS MY WEBSITE WORTH?

You have made a website, worked on it, you have spent a lot of time and effort on it.  But now you don’t know what to do next, what is the end goal.

The answer you got is to sell it. it may help in freeing up some time for another project to work on.

And if you are thinking about selling your website, you should first think about its worth, and should ask this question from yourself “Should I sell my website”?

We are writing this article to help you in answering your question related to the above-mentioned topic.

Some frequent questions that might come to your mind with their answers are written below.

SHOULD I SELL MY WEBSITE?

The answer to this question you can give is you could be bored with your website as it might be taking a long time and effort and resources but still not giving the desired result. And so that you are thinking to move on. Another reason you can give that it has touched the sky that you wanted from the initial stage and now you have enough traffic and income from your website and you are not seeing getting any more out of your website. The third reason could be about your shifted interest, although your website is successful in every aspect still you might be cajoled toward other projects and opportunities and want to try your lick out there.

Whatever you chose to give for selling your website, you should know its worth.

 

HOW MUCH MY WEBSITE WORTH?

It is not easy to estimate or can give you an exact figure of how much you will earn if you will sell your website but on an approximate and with a common rule of thumb i.e., multiplying your monthly income with 24-36. So, if you earn $2000 per month then, you could expect $48000-$72000 while selling it.

Other factors like Your Net Profit, Long-Term Profit, and Revenue Stream are there to determine your website’s value. Also, a website that brings a lot of traffic has more worth than those websites that rely on advertisements for visitors.

 

WEBSITES VALUE CALCULATORS?

1.      There are many website value calculators are available to calculate the worth of your website, below mentioning 7 value calculators which are little famous in the market. Only keep in mind that any number is just a guide, the buyer may offer more or less value, you have to decide accordingly.

2.     Flippa

3.     Empire Flippers

4.     FitSmallBusiness

5.     Worth Of Web

6.     GoDaddy

7.     SiteWorthTraffic

8.     Siteprice.org

FLIPPA

Flippa valuation tool claims to give you accurate valuation of your website to sell it. its 6 step process is very to perform. You are asked to enter the information required such as your name, email, phone no.  to access the report.

 

EMPIRE FLIPPERS

Empire Flippers claims as to be no. 1 platform for buying and selling of established profitable businesses. Step by step procedure is very easy to understand and to perform. Entering email address for empire flippers. To receive your website valuation.

 

FITSMALLBUSINESS

FitSmallBusiness valuates your website in two terms, one is on the basis of your income and second on basis of industry value.  And the gives a ballpark idea of websites worth.

 

WORTH OF WEB

Worth of web platform does not ask you to follow long procedure and add your personal detail, it is very simple and easy to access and get your report just by entering your websites URL. Also, here you can worth of competitors website and easy have a comparison chart!

 

GODADDY

GoDaddy valuates the domain by looking at historical domain name sales. Godaddy basically uses machine learning and years of real market sales data to create price chart of sales, trades or negotiations. It also gives you rough idea about your domain worth.

 

 SITEWORTHTRAFFIC

SiteWorthTraffic is just same as the WorthOfWeb, it estimates the worth and performance of the website just by its URL. It does not requires any kind of sign up and other information.

 

SITEPRICE.ORG

This is another free domain appraisal tool that provides websites estimate just by entering the URL.

 

 

 TIPS FOR SELLING YOUR WEBSITE

After knowing the real worth of your website, the next step is to sell it, but selling is not at all easy, you have searched for a broker who can help you in selling the site on a safe and secure platform.

There are certain steps that you should follow to make sure you get the best deal when it comes to selling your website and business.

 

 THINK ABOUT LONG TERM VALUES

Almost every business value calculation is based on profit. But it does not take into account the longer-term value of your business.

Accept monetary terms, your social media presence or search visibility can be taken into consideration as an additional factor. With this, the continuation of the website could result in more profit and brand awareness eventually resulting in more value.

 

UNDERSTAND YOUR TARGET MARKET

Just like in other selling and buying activity it is important to know your target market i.e., what they want, what they need, what they can afford and how can you sell it to them. Here, you should hire a professional broker so that it will become easy to sell your website to the buyer who can pay you its real worth because these brokers have experience and contacts and knew well that where and when you can get the right price.

 

REASEARCH OTHER WEBSITE SALES

If you are selling a website for the very first time then what we suggest is to first have a good research about the selling procedure, contact to website broker, this can make your work easy and reliable in the industry. Later you will be aware of the algorithms of market-related to buying and selling.

 

GET YOUR WEBSITE IN FRONT OF RIGHT PEOPLE

When selling your website, it is important to know to whom you are handing it over. There are many auction sites are available, but not all offer the same service and not all of them are right for the job. So, if possible then opt for bigger and most popular sites that have a good and long-standing reputation in the market. And if you do not have any clue and idea about auction sites then it is better to contact a broker.

 

MAKE YOUR WEBSITE BEST BEFORE SELLING

As it is important to remodel a house before selling it, same as that it is important to remodel your website before the sale. Optimize your website from search engine operation to monetization tactics and lead capture strategies.  Buyer a bargain if he did not get optimize the site as they can purchase an unoptimized site at a lower rate and can make a profit by putting little effort.

To prepare best digital strategy for your business, do visit

https://www.gkworks.in/digital-solutions

To learn digital marketing, visit 

 

https://edigitalgyan.com/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

Five Google Ranking Signals Content Marketers Need to Know

 

Five Google Ranking Signals Content Marketers Need to Know

 

Search Engine Optimization optimizes the content available on a different website and here content is key to success. What Google does with its content available on its platform is to optimize wisely and make it available for the user. Below we will be discussing on which parameters google provides ranking to the content of websites available on its platform.

Here are five content-related ranking parameters Google is using to determine article which deserves to appear on top of the lists

·       HIGHLY LINKED CONTENT

·       RELEVENCY

·       LENGTH OF CONTENT

·       MATCH OF KEYWORDS

·       CONTENT ENGAGMENT

HIGHLY LINKED CONTENT

First, let’s know about linkable content. There is no any single definition is available for linkable content all we can say is if any educational content is present then it attracts links from teachers, bizarre contents attract links from media and innovative content may attracts link from journalists.

The first signal that google uses to rank content is backlinking of profile. It is very simple and better. Google tries to link the available content with the search that enters in bar so that the result that will be given as output should be relevant.  So whenever working on any article do check its likability with the trend and try to get ideas of which content attracts most links on your topic.

 

 RELEVENCY

The second parameter is relevancy, google optimizes the content based on its relevancy. The content should be matching with a search query. Earlier google did not have this signal accumulated with it. But recently they had an update.

For better results text optimizer can be used, it is a great tool that helps you in creating relevant content to match better with Google expectations by pointing out possible areas for improvement.

 

LENGHTH OF CONTENT

This is one of the most important signals that Google uses to optimizes the contents. According to multiple pieces of research, it has been concluded that google favors long-form text material or content. Because it increases the chances of backlinks. As a suggester, we suggest you have a long-form of text I.e. if you have option 1000-word article and 3000-word article then always go for 3000 words article chose longer ones.

Also, if you feel like your article is getting 5000-word longer then try to divide it into parts, and if you feel like it is relevant and precise in 500 words only then finish it there, sometimes what matters is the quality of content.

 

 MATCH OF KEYWORDS

What Google does is, tries to have an exact word match with search-related quarries so that the quarries should get answered with proper relevancy.

 

CONTENT ENGAGEMENT

Google tries to have content engagement with search quarries so that reader who has searched on google bar should engage himself with the content which google provides to him as an answer to his question. So, it is important for you to have a good optimization of your content. You can do it by using Finteza. Finteza is a modern web analytics platform with a huge focus on conversions and engagement monitoring. You can use Finteza to better understand which of your articles are read in full, which of them send the users down the sales funnels, and which send them away from your site

To prepare best digital strategy for your business, do visit

https://www.gkworks.in/digital-solutions

To learn digital marketing, visit 

 

https://edigitalgyan.com/

 

 

 

 

 

CONTENT MARKETING TIPS FOR DIGITAL MARKETER

 

CONTENT MARKETING TIPS FOR DIGITAL MARKETER

We know that today the content marketing businesses are growing astringently, we have over 500 million blogs on the internet but only around 1.6-1.7 billion are in identity. It was a time almost ten years ago when content marketing was ruling the industry but now in comparison to other marketing channels, it is not effective in that manner.

So, what next? Should we give up?

No, right.

So here we will be providing some insider tips that will help you to prove content marketing’s efficiency and effectivity.

Tips to get most out of your content marketing –

Give a check on Grammatical Errors

 

Correct spelling is something that shows your potential to your customer and manages your ranking by Google. Google wants to deliver authentic and authoritative results and errors in spellings can lead to hampering your authenticity and authoritativeness.

So, content writing services like Essay Geeks can help you in writing content if you are a native writer and do not know much about content writing. Also, to correct your grammatical error you can use app name Grammarly.

Write relevant content.

 

The content must have relevancy.  Make sure the material you are writing in your blog must connect to the topic of the article. The customer must connect with the content and must get a relevant result.

 

Have content marketing

 

The work doesn’t end after writing the content on the blog, you have to develop strategies and goals to market your content on a different platform so that you could have good traffic on your website and a good reach of the customer and reader.

Your content must be longer

 

Your content should be long enough because longer content gets more attention from both google and people.

Because, longer content captures attention and offer more relevant information

It consolidates more key words and search engine optimization.

Also, helps in developing authority of the website that publishes it.

Understand view point of customer

 

It is important for you to know the persona of your consumer, whether it is any marketing campaign, or content marketing, social media marketing, or search engine marketing, the content posted over their need to directed toward the targeted audience. And for this, you have to understand for whom you are creating content. 

       

Increase reach by guest posts

This is one of the most phenomenal ways to get more audience and people familiar with your brand. Also, if you are allowing guest posts on your feed then it will help in filling gaps if you are not consistent in posting your own posts. And the guest will promote the website that will eventually result in engaging audiences to your platform.

   

Give a check to your headlines

Before posting anything to your platform do check the headline you are going to give. it plays a very underrated role because the headline is something that acts as a cover for any book! It should be attention-grabbing and should hold customers' center of interest to your post.

Maintain exclusivity

Exclusive is what everyone appreciates. What you should do is offer exclusive content to your subscribers. Tell them they are special by offering the content for the very first time on the platform only to them so that they feel special.

Try to maintain consistency

You should maintain consistency in content marketing. Without this content marketing is just like the schedule of fitness schedule that is not performed on a regular basis.  To increase your brand visibility among people you have to maintain strong consistency with your work.

Make availability of social sharing easy

This can be considered as the easiest hack to increase the reach of audiences. What you have to is add sharing buttons throughout your pages and blogs. And the button should be easy, once click sharing button, it should be less time-consuming so that everyone could use it easily.

know what form of content different platform is best for

Like Instagram and Pinterest is specifically for visual content, YouTube is for posting YouTube video, the tweeter is for one-liner teaser. So, each social media platform varies with specific content. So, what you should do is post content accordingly.

Update old content regularly

Time flies very rapidly! And change is the only constant thing! So why stay outdated? With the passages of time, the information also gets updated. What we are saying is to try to update your content of platforms regularly so that with changing passage of time you should not lack anywhere.

For doing it perform some research on the topic, rewrite parts of the article to show the updates, make sure all links present on the platform works, and so on.

Use influencer to promote your content

You can do is to pay influencer to present your content to their audience and before this do a proper research about influencer’s audience, his engagement and trustworthiness.

YouTube influencers are probably the most popular, but that's not your only option. The main types of influencers include:

·       Celebrity Influencers

·       Authority Influencers

·       Social Media “Sensations”

·       Micro-Influencers

·       Bloggers

 

Chose key words wisely

It is said that this is one of the common perpetrations that marketer’s dose. So, keyword research is important because it plays a huge role in deciding your rank by SERPs. Try to find the best possible combination of the keywords. Choosing the right keyword to have the capacity to attract the right audience, which helps in galvanizing your content marketing strategy and to derive new customers to your business.

Educate before selling

Do not mention price first in your prospectus. First, educate them about your content and its usage. Doing this would grab the attention and curiosity of audiences to know the course details.

Have a survey of analytics

It is important to have good research over analytics and static data so that you would know where your sales funnel is lacking and you can rectify it. Analytics matter a lot in a content marketing campaign.

Extract data to improve your content

Today every company tries to acquire leads. They collect data from you by asking your name, number, email, gender, favourite food, favourite colour, etc. they are doing this so that they can present content according to your preference. 

So, doing this as a marketer will help you in increasing your sales, and you will be able to offer a specific product to a specific audience. 

And for content marketing use the Information your audience provides you or shares with you.

Try to produce both evergreen and trending contents

Producing evergreen content will provide you leverage to update it on regular basis. Producing trending content also helps in grabbing attention but the main thing is to ensure that you're not churning out the same content that everyone else is by providing your own unique angle.

Use simple language

In content marketing what you should do is to use conversable and convenient language so that it could be understood easily. Also, we know exceptional content never complicate, a lot of people do not like to read the book but want to convocated. With this strategy, you can excite more audiences to join.

Try to engage with your audience

Keep yourself engaged with your audience, the more you interact the more you will be engaged with your audience, and having a good engagement gives you scope to solve ardencies grievances and present best for them as they want.

Call-to-action

Without asking anything nobody does anything. A call to action is essential. So the point of discussion is if you want them to like your social media page, ask them for a page like. When you need more subscribers, try to create a strong CAT  that encourages sign-ups.

Keep updated with marketplace

The digital environment is dynamic, to don’t get fall behind you have to keep yourself updated with the trends taking place out there. Being a content marketer, your work is to pay full attention to changes taking place in the market and be one step ahead of your audience so that you can inform them.

 To prepare best digital strategy for your business, do visit

https://www.gkworks.in/digital-solutions

To learn digital marketing, visit 

 

https://edigitalgyan.com/