10 Best
tools for Social Media Management
Are you looking for the best social media
management tools to direct your marketing campaigns online? Then you are at the
right place!
In this article, we have listed 10 Best tools as
well as their most important features so that you can learn about and compare
them to find the best fit for you. These tools will help you do everything such
as re-posting, scheduling content, creating graphics and analysing performance
and much more.
Here is a preview:
1.
Revive Old Post
2.
Hootsuite
3.
Canva
4.
Buffer
5.
Sendible
6.
CoSchedule
7.
Sked Social
8.
SharedCount
9.
Edgar
10.
IFTTT
Read on to find out what each of these tools can
help you accomplish in your goal to successful social media marketing.
1. Revive Old Post
It is not beneficial to let your old but popular
posts go to waste. Re-sharing your old content is an optimum way of promoting
and utilizing as well as of driving traffic to them.
By using Revive Old Post, you can define a
specific time period after which you would like the post to be shared again.
You can also specify the number of posts you would like to share.
The free version of Revive Old Post is
compatible with Facebook and Twitter. On the other hand, if you want to target
other platforms like LinkedIn or Pinterest for better outreach, you will need
to buy the premium version.
Special
Features:
1.
It automatically shares both
old and new content to promote them
2.
You can customize the settings
and specify the schedule according to your wish
3.
Pro version can be used with
all the platforms, be it Tumblr, Facebook, Twitter, Pinterest or more
4.
You can edit each post before
sharing, according to your preferences. If you don’t have any special ideas,
you can follow the provided templates
2.
Hootsuite
Hootsuite is regarded as one of the best tools
for creating as well as managing online business campaigns.
It makes it easy for you to manage multiple
platforms using a single dashboard. This dashboard can perform multiple
functions, such as: scheduling messages, tracking conversations, managing
multiple profiles etc.
Special
Features:
1.
Comes with a limited free plan
2.
You have the option to schedule
campaigns on different social media platforms from a single dashboard
3.
Compatible with most social
media platforms
4.
Additionally, it also offers
free courses related to social media marketing
3.
Canva
Canva enables you to create well-designed
graphic visuals. You can create appealing images for Pinterest, Instagram or
Facebook marketing to generate better leads.
For any visual content requirements, Canva is
hands down the best tool you could find. You can create your own designs, even with
no prior knowledge of web designing, by using its simple features and extensive
library of templates. Using Canva you can create lots of things like Facebook ads,
Twitter posts, Pinterest graphics, LinkedIn banners, YouTube thumbnails, and
much more.
This platform is free to use and also has a paid
pro version.
Special
features:
1. Design
visually appealing content in your web browser
2. Availability
of thousands of unique graphic elements
3. Pre-made
templates for various kinds of posts are available
4.
Buffer
Professional marketers share their posts on set
timings to get better results and drive more traffic to their pages. Using
Buffer, you can add a specific time to share your content in just a few clicks.
The free version lets you handle only one social
profile per network. For managing multiple profiles, you would need to buy the
paid version. The free version is compatible with platforms like Facebook,
LinkedIn, and Twitter.
Special
features:
1.
Easily post photos, articles
and videos on your social media handles
2.
You can also schedule content
across different social channels through a single dashboard
5.
Sendible
Sendible is used by professional marketers and
agencies which manage social media accounts of multiple clients. A very
powerful tool, Sendible can be used to perform a variety of functions.
You can schedule posts across different social
media platforms, integrate it with social sharing sites or add it to Slack to
make the process of communication swifter.
It can further be used to create editorial
calendars for your blogs. It can help in audience engagement by reporting brand
mentions too.
Another unique feature of this tool is the
ability to share existing content across the web to get more traffic to your
profile.
Special
features:
1. You
can schedule content using Sendible and better the communication process
2. Comes
with a mobile app for getting notifications
3. Makes
it easy to manage multiple marketing campaigns
6.
CoSchedule
CoSchedule is a marketing calendar which helps
you manage projects through a single dashboard. You can also simultaneously
share and publish content to save time.
Special
features:
1.
Manage multiple platforms through
a single dashboard
2.
Create and schedule an organized
calendar for your marketing campaigns
3.
Organize your workflow
efficiently
7. Sked
Social
Sked Social, previously known as Schedugram, is
a social media management tool designed specifically to tap into the audience
on Instagram. Instagram is a relatively young platform when compared to
Facebook. It is gaining prominence as more and more people are joining
Instagram and hence, to dive into the marketing potential of Instagram, Sked
Social is a good tool.
You can schedule posts and upload bulk content.
The user interface is pretty friendly and simple to operate.
Special
Features:
1.
You can customize and edit images
for bulk sharing
2.
Upload to multiple Instagram
accounts with the help of an easy and user-friendly interface
8.
SharedCount
This is a free tool that is used to track the
number of shares for any specific post on your site. You can also pinpoint
which platform helped you generate those shares. You can get started for free
with 500+ APIs available.
If you need more advanced features like Domain
Whitelisting and email support, you will need to get a paid plan. SharedCount premium
costs $40 per month.
The main purpose of using social media is
increased conversion through successful marketing. One of the best ways to know
your campaign success rate is by checking the shares. To increase shares on
your site, you might want to consider using a social share plugin.
Special
features:
1.
Available for free
2.
Compatible with Facebook and
Twitter
3.
Ability to check the number of
shares for bulk URLs
9.
Edgar
Edgar is a unique content scheduling and sharing
tool. Instead of adding all of your content in a single queue, it creates
different categories of content and enables you to add a publishing time to
each category. This helps you focus on a certain niche at a particular time.
Furthermore, this ensures that you get the most
out of each update. Edgar also re-posts your old updates automatically to make
sure that nothing goes unnoticed.
Special
features:
1.
This tool optimizes posts by
categorizing them
2.
Reposts social media content to
help you get more traffic
3.
It is compatible with Facebook,
Twitter, and LinkedIn
10.
IFTTT
IFTTT, which stands for ‘If This Then That’, is
a creative tool used to build a connection between different apps and devices,
including social networks. By using an action-reaction mechanism, it helps you
boost efficiency.
If you liked using IFTTT, then be sure to check
out another similar tool called Zapier.
Special
features:
1.
Automated sharing across social
media sites
2.
You can even build your own
unique combinations with triggers and actions
Get,
Set, Go!
Social Media Marketing is essentially a game of
increasing traffic. But you cannot ace this game without the perfect social
media management tools to assist you in your journey.
These tools make the social media marketing
process organized, less time-consuming and laborious, and enable you to work
smoothly and with increased efficiency.
To prepare best digital strategy for your business, do visit
https://www.gkworks.in/digital-solutions
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