Tuesday, October 16, 2012

Anna Hazare Vs Arvind Kejriwal--What is the confusion


Anna vs Arvind

Recently,  other than India going out of world cup T-20, the other big news item is Arvind Kejriwal political party announcement and Anna Hazare making tons of public announcements to make it clear that he has nothing to do with that.

Why Anna Hazare is making himself so distant from this.

I am not questioning the intentions of either of them, both of them have shown enough proves that they are totally clean and do not have any personal agenda. They both want to get India rid of Corruption and make India a better country to live for coming generations. Then why do they seems to on war paths in recent days.

Though Arvind Kejriwal is for more educated , Anna Hazare seems to be far more learnt when it comes to polity of India. Anna knows that right intentions and everything else is fair, you can’t win elections in India just like that.  As they say, the rules to win elections in India are simple .

Path 1:
1.       Money and lot of Money:  First spend lot of money to get ‘ ticket’ of a party who have done the hardwork of creating a brand in last 40-50 years. For me there is nothing new, even this happens in corporate world and any other business. People buy HLL products easier than a new FMCG brand so people who want to distribute HLL products need to pay more money to get that distributorship

2.       Then spend lot of money in campaign.  This is again marketing money spend by largest of corporations of world.  As large MNC’s do targeting before giving advertisements, politicians also do the same. They Target lower income group of people, spend money there in dinners and drinks and get votes next morning.

3.       The target group generally do not read newspapers, do not go to Janter Manter or listen news channels.  So reaching them is a very different ball game.

Now, The situation is not that bad. Many people are successful politicians without having spent money. So let us see their path

Path 2:
1.       Start working in a small area and be popular with people
2.       Be available to help them solve all their problems starting from Electricity to Water to Hygiene to small police matters
3.       Be ready to be awaken at 2 in night to go with someone
4.       Do this for 5 years and you would surely win your first election.
5.       Get lot of people to do that and you would create a successful party
6.       So the crux is full time with overtime involvement of people for next 10 years.

Anna knows that team Anna can’t follow either path 1 or path 2. So the third path is to be in good books of people/ politicians and get your stuff done. If you fight elections and lose, then you are over. There is a famous saying
‘ Band mutthi lakh ki khul jaye to khak ki’
So  till you haven’t contested and lost a election, you can always claim to be carrying people sentiments and demands with you. But once you fight and lose, you are finished.
Anna knows that it is best to keep your fist closed and still get media attention. Once  party is formed and elections are lost, no media guy would ever cover you.


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