Blogging as a Career: A Fantastic Choice

Blogging appears to be a lucrative profession. Becoming a skilled blogger entails becoming your own supervisor, having flexible hours, and the ability to write from anywhere; all one wants is a desktop and access to the internet. That's really great. Don't you think?

Several individuals believe this blogging will be only suitable as a portion job or a recreational activity. They haven't heard of professional blog writing.

Blogging is more than actually typing; it's a full-fledged company that requires in-depth knowledge of a subject (theme), as well as online marketing and distribution.

You may master the skills of online marketing by blog. Numerous businesses have found greatness only through marketing strategy. Likewise, your online marketing abilities may help you create your potential profits; I know folks who've already made blogging their complete job.

Why is it important to choose a blog subject?

When I claim that certain categories are significantly more rewarding than some others, I believe you'll approve. Certainly, if you want to establish a specific WordPress blog just for pleasure, blogging regarding your lifestyle, passions, or pastimes, you don't have to worry about the sustainability of the subject. However, if you really want your blog to attract visitors and produce revenue, you need to choose a subject that has a good possibility of success.

How do you recognize whether you've chosen the proper blog theme? Discuss these based on your findings:

• Are you quite good at the subject?

• If there is any advertising on this subject while you seek for it on Web search?

• Have there been any blog posts upon the issue that have more than 10,000 Fb friends and 10,000 Followers on twitter?

• Will any of the associated keywords and expressions for this subject get more over 10,000 inquiries in keywords planning tools?

• Is there a steady or research led in the issue according to Google queries?

If your reply is "yes" to all of these points, the subject is hot and interesting to read about on one's WordPress site.

Numerous bloggers make the following blunder: individuals believe it would be simple to generate and market an issue with little competing.

Incorrect.

There is no competitiveness since there is little curiosity in this issue among the general public, and so as a consequence, there are no referrals towards your material. What are your plans for attracting a crowd? If you compose concerning stuff that nobody ever wants, how would customers perceive you?

Consider a prominent social media subject and put that up here on WordPress platform if you're ready to grow your readership and profit from your site.

While choosing your themes, go for the less fruitful, or who have a fair online traffic but aren't very crowded.

 

2021: 7 WordPress blog’s popular subjects

1. Growth marketing

Today's internet innovations are quickly evolving, tailored to specific techniques of gathering data and making purchases. Retailers face new obstacles in the emerging internet arena, therefore they search for upgrades and beneficial perspectives through into the domain. Using one’s WordPress blog, you can fulfil customers user preferences plus penetrate into this growing market.

Folks are looking for professional material on expansion as well as digital marketing, as well as new processes and approaches to freshen their internet business. 

2. Personal finance

For its utilitarian value for folks, it's among the most famous and effective blog categories. Although if individuals learn how to build revenue, they will want guidance on how to properly save and manage it. The crowd, eager to make more money, will search for advice from people who have previously made it.

Earning profit digitally, financial planning managing, equity markets, various streams of funding, and other financial knowledge issues would be fascinating and valuable to many people. You may also invite guest authors with financial experience to contribute their tips with one's readers.

 

3. Health

Bloggers may make a lot of money in the sports & wellness sector. Customers are constantly looking for paths to keep in shape: non-aging surgeries, regimens, routines, and far more. Blogging on healthcare and anything associated generates a lot of exposure and money. Just look at Google Analytics for all of the healthy living themes, and you'll see what I mean.

It's a broad topic, so you'll have no trouble coming up with blog post suggestions.

4. Technology

If you're interested in the new technology, this really is the issue for you. You'll draw visitors and prospective sponsors to one's WordPress area by teaching the public concerning technologies.

Per week, dozens of firms manufacture and introduce new technological items.Headlines and critiques are the ideal options for one's blog material. As a result, you'll convert your WordPress site into a destination for those looking for the latest gadgets news.

5. Fashion

This blog topic has never been out of style (as per SemRush statistics, purchasing had been in the five most important Google results in 2020), and it also has a lot of marketing possibilities. What for? It's simple: folks gravitate to charm, and that they all would like to appear their best, investing in style at minimum yearly. Ornaments, footwear, fragrances, and beauty products are also available in this sector.

However, if you want to launch a fashion blog, be prepared to put in a lot of effort: to remain on track to keep your reader interested, you'll have to conduct ongoing specialised research, catch up with the newest clothing styles, and modify your posts virtually weekly.

6. Personal development

It's probably one of the best blog topics. Because today's generation is so intense, individuals are increasingly looking for selfcare suggestions and tactics to help them become smarter, more sophisticated, and pleased in all aspects of their lives.

While a generalist self improvement blog might let you grow and expand, concentrating on a specialised sub-domain will effectively reach more potential customers. Most individuals seek professional advice on emotional maturity, compassion, entrepreneurship, and oratory. As a result, create how-to manuals and lessons that will assist your readers in expanding their knowledge.

7.  Food

Several of the 3 basic impulses which every individual has is consciousness (physical functioning, security, and a protected place), thus it's no wonder that dietary and lifestyle articles are still so prominent. Everyone requires (and enjoys!) food, which is why food-related articles with tips or intriguing data draw a wide readership. 

And remember:

Take the opportunity to provide helpful material for ones WordPress blog's readers, regardless what theme you pick. Write engaging materials, optimise them for both humans and google search, structure things for easier reading, and provide specialist facts and thoughts, and your target group will discover you.

Have a look on the following.

https://www.youtube.com/watch?v=fdyxMkHOcdo&t=340s

https://www.youtube.com/watch?v=dtWWEhUUfuc

8 INDIAN WOMEN CEOS WHO MADE A DIFFERENCE!

 8 INDIAN WOMEN CEOS WHO MADE A DIFFERENCE!

India is not just the hub for cultural and linguistic diversity but also a great structure for helping women to establish their uniqueness and identity across the country. Strong leadership skills are important to make a company grow and reach heights. Listed below are some of Indian women CEOs who brought about a revolution in the industry with their methods. 

1. Sharmistha Dubey

51-year-old, Sharmistha Dubey is the present CEO of the Match Group. It is a company worth $40 billion and has important technology which helps in the operation of dating apps like Tinder, Hinge and PlentyOfFish.

She was born in the city of Jamshedpur. During her early days, she never possessed leadership skills as she used to shy away from doing things. But she called this as a great turnover as she began to observe different behavior of those around her. She joined the Match Group almost a decade ago and became the CEO in 2020. She is an engineering graduate of IIT and has done her MS from Ohio State University.

2. Revathi Advaithi 

Revathi Advaithi is the current CEO of Flex which is one of the world’s largest manufacturing companies. It has followed large global supply methods. She upgraded to becoming the CEO of the company in the year 2019. She is also a member of the MIT Presidential CEO Advisory Board.

She holds a Bachelor’s degree in Mechanical Engineering from the Birla Institute of Technology and Science in Pilani, India and an MBA from the Thunderbird School of Global Management, Arizona. She was very smart since her young days and found various environmentally friendly methods to get manufacturing solutions.

3.  Jayshree Ullal

Jayshree Ullal is the CEO of Arista Networks. The firm was started in the year 2008 and revolves around computer networking. Due to her efforts, she was listed among the 72 self-made women billionaires in the world back in 2008. 

She was brought up in Delhi and did her electrical engineering from San Francisco State University. She has a history of working with great personalities and firms like Fairchild Semiconductor, Cisco and AMD. 

4. Sonia Syngal

Having both Canadian and Indian roots, businesswoman Sonia Syngal is the CEO of Gap Inc., which is a native American worldwide clothing and accessories brand. She was listed under the Fortune 500 company of most successful Indian American CEOs. 

She pursued her bachelor’s degree in mechanical engineering from Kettering University. Her PG course was manufacturing systems engineering from Stanford University.

5. Leena Nair

The French luxury house, Chanel has its global CEO as Leena Nair. She was the chief human resource officer (CHRO) of Unilever before she took up the same role in Chanel. 

She pursued electronics engineering from Walchand College of Engineering, Sangli and pursued management from XLRI, Jamshedpur. She scripted history by becoming the first female and first Asian chief human resources officer of the company, at the age of 52.

6. Anjali Sud

Anjali Sud is the CEO of Vimeo, a software company that serves video content creators. The company which started in the year 2017, saw major turnovers after the became the CEO.  Although it was initially decided to create original content, it started giving a heads up to other creators to expand the business.  She did her MBA from Harvard Business School.

7.  Ankiti Bose

Ankiti Bose co-founded and is also the present CEO of Zilingo, which is a multinational startup. It works on e-commerce models and is one of the largest B2B e-commerce companies in Southeast Asia. The 29-year-old was featured in Forbes Asia’s 30 Under 30 list in 2018 and in Fortune’s 40 Under 40 in 2019. She studied mathematics and economics at St. Xavier’s College, Mumbai.

8. Padmasree Warrior

Padmasree Warrior is the CEO of fable, which provides reading material for mental wellness. She is considered to be one of the most powerful women in tech. The company which was founded in 2019 and saw major turnovers in just 3 years. 

She was also the Chief Technology Officer of Cisco and Motorola. She holds a bachelor’s degree in chemical engineering from IIT Delhi and a master’s degree from Cornell University.

Have a look on the following.


https://www.youtube.com/watch?v=x1qweQ2z4HQ&t=7s

https://www.youtube.com/watch?v=r4eBmXAbX4c&t=40s

ROLE OF A CEO IN INDIA

 ROLE OF A CEO IN INDIA

India is known for its growing manufacture. Seeing the growth of entrepreneurship and demands for leadership, managerial practices have seen a rise. This has also seen a rising demand for CEOs with good firms. Time and again, managements principles see a rise in fitting into needs of the modern generation. Hence, CEO’s who have implemented their working patterns have a huge responsibility to shape the future of the firm. 

Every CEO has a different mindset and they follow differing creative processes. Since the Indian manufacturing industry is seeing a rise, rapid growth has been able to bring about varying productivity without product compromise. However, this is subject to whether or not the company or firm is in safe hands in terms of management. Surveys and reports prove that CEOs have prominent time management skills. With the assistance of their Pas, they manage time wisely. They have also proven to be very focused in work and they sequentially plan out everyday activities. This will in-turn help in analyzing accurate results which work in favour of the company. This time to data ratio that is very important for a leader plays a major role in determining the characteristics. This also helps in formulating relevant processes and make changes in the firm, if required. 

The gap between the supply in labour and style of work is very prominent at these days. CEOs follow the pattern of working efficiently by giving employees the time to wash their hands off it. They equate it with the help of mathematical solutions to get their results driven perfectly. Bridging the gap of supply and demand is an area that CEOs should ace at. 

In particular, CEOs differ mainly in their schedules regarding interviews and other work-related mechanisms. This also brings out some questions with regard to employers and whether the time allotted to each work is okay or not. Some reports also prove that CEOs in our display distinct patterns of time management. One of it suggests that some leaders plan their work well in advance and engage in work with regard to growth of company, whereas others work on extempore events, unplanned activities and very minimal interaction with others. These differences draw the thin line between being productive and gaining success. This is the main reason of the fluctuating needs of labour and supply. 

Working atmosphere also serves as of utmost importance as employee satisfaction is important. Infrastructure and policies can also in the long run tell us how impactful it can e in terms of profitability. Some firms that are a part of family business tend to work harder when compared to others. However, in such cases underperformance is likely to arise. The reason why this world is competitive, it mirrors an increase which would most likely give exposure to young people to take the front seat. Competition between rising firms and other already firms will be a great match to witness in the times to come. 

Through many observations, variations in management style are one of the criteria behind success or failure of a firm. This makes the CEOs to analyse and think of strong ideologies to make the firm a successful venture. Hence, CEOs have a great responsibility to derive performance-based results. Time management, working atmosphere and employer-employee relationship plays a major role in making the firm a well-versed one. This is what a successful CEO would be remembered for. 

https://www.youtube.com/watch?v=x1qweQ2z4HQ&t=7s

https://www.youtube.com/watch?v=r4eBmXAbX4c&t=40s

Tips for GD

 Tips for GD 

Group Discussions is a vital part in the MBA admission process.  Even though you have scored a high score in written test, the real chances for you to get selected will depend on your performance in the Group Discussion or Personal Interview.  In order to get a decent score in GD/ PI, strong preparation and vast and thorough understanding of concepts are necessary. Without having a proper knowledge on topics, one cannot crack GD very easily. Here, this article is to provide you some details on the GD topic, “Gender Inequality in the Workplace”.

Topic: Gender Inequality in the Workplaces
Overall theme	Gender inequality is one of the common things seen in Indian Working atmosphere.  Women are the main victims of this.
Disproportion of number in workplaces	There are no legal barriers for women in any jobs in India. The only place where it was seen in Defence forces, which is also changing now days. Constitution prohibits gender based inequality in workplaces, which is also a fundamental right in India.  Women prefer people oriented jobs (nursing, teaching, services) and men prefer things oriented (machines, construction, factory works) usually based on their biological nature of preferences.  The cultural and social aspects of India create a disproportion of men and women in the workplaces.  Conservative mindsets keep women away from certain jobs, which turn them as male centric ones. Gender activists argue for 1:1 ration in every job. This 1: 1 argument will lead to Equality in opportunity vs. that in Outcome, which is considered as an impossible one. Even though opportunities are provided equally, cultural, social and biological variations will make disproportion of numbers in the workplaces. (example- Scandivian countries, with gender equality is ideal than with us)
Gender equality in childbirth and parenting	Main influencing matter is childbirth and parenting Child birth forces women to take maternity leave for at least two months, in almost all jobs.  Usually Indian culture forced women to take care of the children, which made them to resign from job after the birth of a baby. Now a day the society also accepts paternity leaves, and understands father’s responsibilities in parenting. Many companies also offer paternity leave and allowances for fathers also, to take care on the child along with the mothers.
Malpractices towards women	No law supports malpractices against women in workplaces, in India.  The misbehaving approaches towards women are a drawback of our social and cultural negatives, which consider women as secondary people in the society. Judiciary and constitution of India offer full support for women, who come before, after facing such issues at their workplaces.
Other remarks (conclusion)	Gender inequality is very less in Indian workplaces, now days.  Discriminating women or others on gender basis is illegal and punishable, according to Indian Constitution. However, some jobs may face gender disparities in number, just because of the social and cultural mindsets of the Indian Society.

Have a look on the following

https://www.youtube.com/watch?v=g-ekDjdeV7c&t=6s

https://www.youtube.com/watch?v=fdyxMkHOcdo&t=340s

https://www.gkworks.in/entrance-exam-key-to-enter-in-mba/

GD preparation- National Education Policy 2020: key points

 GD preparation- National Education Policy 2020: key points

Group Discussion is one of the key aspects in clearing MBA admission. The performance in GD or Interview can create huge differences in a candidate’s rank position in the merit list. In order to perform good enough in GD/PI, vast preparation on various topics is mandatory. Here, this article is to give you some information on the topic, ‘National Education Policy (NEP) 2020’ which will help you in your preparation.

National Education Policy 2020 (NEP)

To substitute old policy, that is National Education Policy, 1986 Approved in July 2020, by the Union cabinet Aims to modify education system of the country, by 2040.  It demands approval of all states, since education comes under concurrent list.

Positive and negative aspects of the policy

Positive influence

Positive effects on higher education

Education and attention from very early ages- this policy includes Anganwadis and pr-schools to the education system, which will provide education from very early ages itself. Rebuilding education system – the policy will make necessary modifications to the education system, which will fit it with the modern world. Supplement of breakfast for all- the old policy give lunch for all students, from the school itself. This policy will also provide breakfast, filed with health items along with lunch for all students.  Multi disciplinary graduation- the NEP 2020 will give chances to learn many subjects, within the four year graduation period, which will in turn make the students fit to acquire a career.  Merging of vocational subjects with mainstream – usually vocational subjects is not added with academic subjects, in India. This policy will link both of them together, which will help to improve the skills of the students. Also this will boost up economy of India, since the skilled laborers will be produced more in number. Accelerating intellectual and emotional skills – the NEP 2020 will also teach the children the skills of leadership, teamwork, effective communication and emotional concepts like empathy, perseverance etc. Digital learning- the NEP 2020 will make the students more creative and innovative. The policy also emphasize the digital learning, along with teaching other concepts like social issues, fundamental duties etc. This policy will ensure digital literacy in the country, which is very essential in this modern world. Extension of Right to Education to 18 years, from 14 years- earlier RTE was for 6-14 years. Now it is up to 18 years, according to the NEP 2020. Boosting the Online learning platforms- the NEP 2020 give care for Online Distance Learning and Massive Open Online Learning methods, which will increase the access of learning platforms by all people. This will also help for students from remote areas, to study any course they wish without any geographical barriers.  Modifying assessment system – the NEP 2020 will modify the system of assessment of students, which will be improved based on the needs of modern world. Also, this will make the system more student friendly, by decreasing the burden by giving emphasis to quality over quantity. Improving the quality and delivery of teaching experts – the NEP will reduce the transferring of teachers which happen frequently in the old system. This will in turn increase the relationship of students and teachers. Also through various developmental programs, the quality of teaching experts will also be accelerated. This will in turn take to the progress of the education system. Along with this, dedicated and innovative teachers will get recognized, which will attract the people to select this profession.

Integrated degree courses- the NEP 2020 will provide various integrated degree course, which will increase the skills and knowledge of the students. Also, this policy will provide opportunity to drop the course, after two or three year, along with getting the diploma certificate.  Multi disciplinary courses- the NEP merges almost all courses each other, which will make the students possessed with multiple subjects, within the three or four year of education itself.  Opening the colleges globally- the NEP also provide the chances to open various Indian Universities to the global world, which will increase the international student strength in India.  Assistance to students in financial matters- the policy also provides various financial aids to poor students, through scholarships and other methods. This will help the economically backward people to pursue higher education.  High quality research studies- the NEP also give care on researches, by trying to improve its quality. The policy puts and idea of National Research Foundation (NRF), to coordinate the research in all Indian educational institutions under one single platform. This NRF will work to improve the assistance and finance for carrying out the researches in the country.

Challenges of the policy

Critiques of the policy

Employment opportunities after education in NEP 2020, especially after online distance education Impact of central education committees on states role in higher education- NEP gives more importance to central authorities on the education system. Since it come under concurrent list, the roe of states should also be addressed

Less opportunities of employment in the market- the COVID pandemic has cut down the employment chances in the world, almost in all fields. So the chances for getting jobs by NEP will also face such challenges.  Language medium of education- the policy makes usage of local languages for teaching compulsory till 5th standard. This will in turn lead to ignore English language, which is considered as one of the working languages in India. Also, the usage of local languages will make the migrants within the country to face language issues in education.  Digital services are not proper all over the country- in order to implement the policy in the full action, internet facilities and digital facilities must be ensured to reach in every minute parts of the country.  Lack of expertise in teaching- there are many vast differences in the required number of teachers and available ones in the country. Without having enough teaching experts, the policy cannot be implemented properly.

https://www.youtube.com/watch?v=fdyxMkHOcdo&t=340s

https://www.youtube.com/watch?v=eTKLHQB-zH8